Etsy SEO, straight facts
Real guides on how Etsy search actually works and how to write listings for it — no fabricated stats, no guessing dressed up as certainty.
September 10, 2026 · 6 min read
Real Etsy Fees, Explained (and How to Actually Calculate Your Profit)
A sale isn't profit until you subtract what Etsy actually takes — and what Etsy actually takes is more than just the transaction fee most sellers quote.
September 8, 2026 · 6 min read
How to Research a Competitor's Etsy Shop the Right Way
You can learn a lot from a competitor's real, public shop data — best sellers, pricing pattern, real policies. Just be honest with yourself about which numbers are measured and which are estimated.
September 6, 2026 · 6 min read
How to Read Your Shop Audit Score
Shop Audit's 100-point score is really four separate scores added together — and one of them is the same real Listing Grade data as your catalog, not a separate AI guess.
September 4, 2026 · 7 min read
Demand Score, Keyword Difficulty, and Opportunity Score, Explained
Three numbers, one decision: is this keyword worth targeting? Here's what each one actually measures, and why you need all three, not just one.
September 1, 2026 · 8 min read
How to Read Your Listing Grade Score
An A-F grade is only useful if you know what's actually behind it. Here's exactly what each component measures, in plain terms — and why a component sometimes doesn't count at all.
August 25, 2026 · 6 min read
Choosing Tags That Don't Overlap Your Categories and Attributes
Etsy already knows your listing's category and attributes — a tag that just repeats them is a wasted slot. Here's what the other 13 should actually be doing.
August 21, 2026 · 6 min read
Writing Etsy Titles That Read Naturally But Stay Keyword-Rich
A title stuffed with repeated keywords doesn't rank better — it just reads worse to the buyer deciding whether to click. Here's the actual balance to aim for.
August 18, 2026 · 7 min read
How Etsy Search Ranking Actually Works
Etsy doesn't publish its exact ranking formula, but it does publish what it weighs. Here's what actually moves a listing up or down — and which parts a seller can influence.