Demand Score, Keyword Difficulty, and Opportunity Score, Explained

Etsy doesn't publish search volume for any keyword, for anyone. That single fact is why Rankazo shows three separate numbers instead of one — each measuring something real and checkable, none of them pretending to be a search-volume figure Etsy never gave out in the first place.

Demand Score: how much real buyer interest is there?

Demand Score is built from two real, measurable things about the listings currently ranking for a keyword: how many views they get per day, and how many favorites they get per day, both log-scaled and blended into one 0–100 number. It's a proxy for buyer interest built from real listing activity — not search volume itself, which Etsy simply doesn't expose.

A high Demand Score means the listings already ranking for that phrase are genuinely getting looked at and favorited, day over day. A low one means even the best-ranked listings for that phrase aren't attracting much real attention — which is worth knowing before you spend an afternoon writing a listing around it.

Keyword Difficulty: how hard is it to actually break in?

Difficulty blends two things: the real total number of competing listings for that exact phrase, and — separately — whether newer listings are managing to gain traction faster or slower than that raw competition count alone would predict. A term with a million competing listings where recent entrants are still breaking through looks different, and scores differently, than an equally crowded term dominated entirely by long-established shops.

This is deliberately not the same thing as Demand Score. A keyword can have very high demand and still be realistically winnable if newcomers are breaking in — or have modest demand and still be genuinely hard if the same handful of shops have owned page one for years.

Opportunity Score: the two combined, honestly

Opportunity Score weighs Demand Score against Keyword Difficulty — tilted toward demand — into one combined read. It's a geometric blend, not a simple average, specifically so that a keyword with essentially no real demand can't score "Good" purely because it also happens to have no competition. Low competition on a keyword nobody's searching for isn't an opportunity; it's a keyword nobody's searching for.

In practice: use Demand Score to check whether anyone's actually looking, Keyword Difficulty to check whether you could realistically compete, and Opportunity Score when you just want the one honest verdict that already weighed both.